Part 5/10:
Experts like Marcie Rogo, a former lead at the app Stitch, suggest that the ultimate goal of dating apps isn't necessarily to help users find love but to maximize engagement and profile views. The more profiles a user views and interacts with, the more valuable they are to the platform. To keep users hooked, algorithms tend to show them more of what they seem to like—whether it's a certain race, education level, or other profile attributes—regardless of whether these preferences truly lead to meaningful connections.