Part 4/9:
This raises urgent questions: how can society ensure the authenticity of visual media? How do we maintain trust in the information we consume when seeing might no longer be believing?
Toward a Solution: Developing Complementary Authentication Technologies
Recognizing the threat, a growing movement is focused on creating tools that can verify the integrity of videos from the moment of recording. One such initiative is represented by Amber, a company founded by innovators Shamir and Roderick, dedicated to tackling fake videos head-on.