Part 5/9:
Despite the boycott efforts, Starbucks reported a surprising victory—its best Red Cup Day ever, with sales exceeding expectations. The company openly dismissed the boycott as ineffective, signaling strength and resilience. This unexpected outcome might be seen as a "Mamdani Effect," where political actions inadvertently bolster corporate reputation and consumer loyalty.
Interestingly, this scenario highlights how Starbucks, with over 40,000 stores worldwide, doesn't desperately need New York. The corporation’s global presence grants it the flexibility to reallocate capital if a hostile environment persists. Conversely, New York City increasingly depends on Starbucks’ tax contributions, job creation, and economic activity.