Part 9/12:
Despite the underwhelming international turnout, Warner Bros. and Gunn are attempting to spin the movie’s overall performance positively. They highlight domestic success and point to positive word-of-mouth to suggest the film might find its footing over time. However, unless international numbers improve significantly, the movie is likely to stay below the break-even point—possibly reaching only around $600 million worldwide, which may be insufficient to recover production and marketing costs.
This attempt at spin mirrors behaviors observed across the industry, where studios and media outlets often emphasize domestic success or positive peripheral data to cover up mixed or poor international results.