Part 7/9:
There's a clear irony here: Ubisoft’s attempt to blame its failure on Disney Star Wars’ diminishing appeal ignores the fact that there remains a dedicated base of fans eager for quality Star Wars games. Titles like Jedi: Fallen Order show that if a game captures the essence of what fans love, it sells. The problem isn't necessarily the brand but how that brand is currently being handled.
Furthermore, this situation underscores a recurring theme in gaming and entertainment: Brand fatigue and criticisms of reliance on nostalgia. By blaming external factors, Ubisoft might be avoiding due introspection about their own failures—be it in game design, development process, or market strategy.