Part 4/10:
However, critics argue that Marvel’s problem isn’t just about representation but about which characters are chosen to lead the narrative. They contend that Marvel’s focus on diversity has led to the sidelining of beloved characters in favor of new ones, often without the same level of fan investment.
Feige acknowledges that there’s a disconnect between Marvel’s character choices and the audience’s appetites. He cites the example of Black Panther, a character with a longstanding history and significant cultural impact, which was properly marketed and widely embraced. Conversely, newer characters like Ms. Marvel, Ironheart, and the Sam Wilson Captain America—who have faced lukewarm reception—are seen as part of Marvel’s misguided virtue signaling.