Part 6/10:
This pledge was seen as a direct response to Marvel’s broader push for more diversity, but critics argue it was also a form of “virtue signaling” that prioritized political correctness over storytelling quality. The results, they say, have been mixed at best—films and shows centered on characters with limited fan support that often underperform critically and commercially.
The Pitfalls of Activism in Storytelling
Feige’s approach, critics contend, has sometimes led Marvel to prioritize activism over narrative strength. Shows like She-Hulk and movies like Captain Marvel (which featured a nearly all-female cast) were criticized for their tone, storytelling choices, and perceived condescension towards the audience.