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Historically, the domestic box office has been around $11 billion annually but has dwindled to just $7.3 billion amidst inflation and changing consumer habits. Ticket prices have skyrocketed beyond historic inflation rates, yet fewer people are attending theaters. To put this into perspective, if ticket sales matched levels from five or ten years ago, box office revenues could be over double current numbers, suggesting a 25% decline in movie-going audiences since 2019. This decline has far-reaching impacts beyond theaters, affecting toy sales, theme parks, and related industries.