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In the lead-up to the film's launch, the marketing for Superman has been notably divisive. Traditional elements—like invoking "truth, justice, and the American way"—have been notably absent or downplayed, leading to speculation about the film's ideological direction. Some leaks of early reviews or snippets from critics have contributed to the buzz, but overall, the campaign appears to have stirred controversy by emphasizing themes that resonate with modern political debates.
James Gunn himself has taken on a prominent role in shaping this narrative. As a central figure in promoting the film, he has openly embraced the political messaging embedded within it, which has only fueled the ongoing discussion.