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This approach aligns with Lex's classic archetype: a calm, collected villain who seeks to exploit the hero’s weaknesses. The moment where Lex stays composed while Superman loses his temper underscores this dynamic, hinting at Lex's intent to use emotional manipulation against Superman as part of his broader plans.
The Dilemma: Marketing vs. Character Consistency
One of the key issues arising from this marketing approach is the disconnect between how Superman is portrayed and how he is traditionally perceived. The campaign emphasizes moments of anger and frustration, which might be valid within the context of a complex character arc. Still, they also risk undermining the image of Superman as an emblem of hope and moral clarity.