Part 6/13:
Humans are wired for stories. Sanchez advocates replacing dry data with compelling narratives, which are far more sticky and persuasive. Instead of stating, "Turnover rose by 12%," tell a story: "We almost lost the company because of one bad hire, illustrating how critical our hiring process is."
Stories evoke emotion, make information memorable, and help your audience connect with your message on a deeper level. The golden rule: show, don’t tell.
Frame Everything in Threes
The three-point rule is a powerful cognitive shortcut. Structuring your ideas into three segments—such as opportunity, risk, and next steps—makes your message more memorable and persuasive. The brain naturally recognizes patterns of three, creating a sense of completeness.