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For example, when trying to persuade someone, you might list: Here's the opportunity, the potential risk, and the recommended next step. Using numbered lists, gestures, or framing language, reinforces this pattern and enhances clarity.
Command the Frame: Shape the Perception
Controlling the lens through which others view the conversation is vital. Instead of responding defensively (“No, that's not true”), Sanchez advises reframing by focusing on the core issue. For instance, if someone objects to spending, you might say, "This isn't about money; it's about survival."