Part 1/8:
Marvel's Current State: Box Office Failures and Future Direction
Thunderbolts' Disappointing Performance
Marvel fans and industry insiders alike were hopeful for a positive turn with Thunderbolts, the latest installment in the Marvel Cinematic Universe (MCU). Despite early praise from critics, Disney CEO Bob Iger positioned the movie as a "return to form" for Marvel, emphasizing its positive reviews and heralding it as a model for future projects. However, the reality at the box office told a different story.