Part 7/8:
With current trends indicating that Marvel's repeated formula may no longer be cutting it, the question remains: what should the franchise do? The upcoming X-Men movie could be a litmus test. Will Marvel choose to go with a director and creative team capable of delivering fresh and compelling stories? Or will they stick with the comfort zone that has, so far, failed to generate big hits?
Industry insiders and fans alike are debating whether Marvel should blow up the current system, bringing in new blood and experimenting with different narrative styles, or continue relying on the same familiar talents. The risk is that persistence in current strategies may lead to further declines in box office revenue and fan engagement.