Part 10/14:
As the 1960s progressed, Lombardi’s obsession with winning intensified. He pushed his team to unprecedented heights, aiming for an elusive "three-peat." The efforts took a toll, visibly aging him and affecting his health—ulcers, stomach ailments, and stress-related issues surfaced.
In 1967, Lombardi’s Packers achieved a third consecutive championship, cementing their legacy as one of the greatest teams ever. Their victory in the legendary Ice Bowl—a freezing, treacherous game against the Dallas Cowboys—became a testament to Lombardi's resilience and the team's indomitable spirit. The iconic final play, a quarterback sneak by Bart Starr, epitomized Lombardi’s relentless pursuit of victory and perfection.