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Behind the scenes, Marvel executives reportedly felt uneasy about Ironheart. In an attempt to salvage the franchise’s reputation, Marvel considered canceling or significantly altering the series. Ultimately, they decided to proceed with a limited release strategy, opting to drop the first three episodes on June 24th, followed by the remaining three a week later. This approach effectively minimizes the show's long-term visibility, allowing for a rapid fade from public consciousness.
This decision suggests that Marvel’s internal assessment of Ironheart was bleak. The studio is seemingly aware that the series may not meet audience expectations, opting instead for a quick dump to move swiftly onto their next flagship project: the Fantastic Four reboot.