Part 5/10:
The primary culprit behind Marvel’s struggles is a waning audience trust. In earlier years, Marvel films could rely on their reputation and the invested fan base to drive significant box office numbers, even if not every movie was a blockbuster. Now, with a string of underwhelming performances and high-profile flops, audiences have become hesitant.
Fans are no longer willing to accept the MCU at face value. Many have lost confidence in Marvel’s ability to deliver consistent quality, resulting in decreased attendance and lower box office figures. This can be seen in the stark drop in revenue; what was once a reliable formula for billion-dollar hits has now become a gamble with diminishing returns.