Part 7/10:
Shawn Robbins, a movie analytics expert from Fandango, describes this shift as the beginning of a "new era" where blockbuster box office dominance is no longer a given for Marvel films. Unlike the early days, where even mid-tier MCU movies comfortably crossed half a billion dollars, the current landscape is far more volatile.
This financial fragility stems largely from a loss of audience trust. Fans no longer feel compelled to rush out for every Marvel movie, especially when past offerings have underwhelmed or failed to justify high ticket prices. As a result, Marvel’s so-called "teflon" brand has lost some of its former resilience.