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One of the most unusual aspects of this summer's competition is Marvel's decision to open pre-orders for Fantastic Four nearly two months before its official release. Meanwhile, Superman is scheduled to debut later in July, yet it has already made headlines with its pre-sale success.
Marvel's early pre-orders for Fantastic Four generated excitement, with reports claiming the first day sold more tickets than any other film in 2025. Critics and industry insiders, however, argued that these numbers were overstated, given that big superhero movies typically rely heavily on walk-up and weekend sales, unlike kids’ movies like Minecraft or Lilo & Stitch, which tend to have strong first-day numbers driven by family audiences.