Part 6/7:
Despite the nominal competition, both studios are clearly aware of each other’s moves. The release and marketing strategies highlight the rivalry: Fantastic Four was moved forward, possibly to generate early word-of-mouth, but its momentum seems to have been short-lived compared to Superman. Warner Bros. and DC have kicked off aggressive marketing campaigns, including new trailers and promotional spots, aiming for a Barbie-level marketing blitz costing around $200 million.