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The disappointing box office haul has dire financial implications for Warner Brothers. Industry estimates suggest the studio could lose around $300 million on The Flash. This figure accounts for production costs, marketing expenses, and distribution, which were substantial given the film’s high-profile cast and extensive reshoots.
This level of loss is unprecedented for a recent superhero film and echoes the struggles of other major DC movies like Black Adam and Eternals, which also failed to meet expectations. Notably, Black Adam had the added allure of Henry Cavill's return as Superman, yet it flopped despite the marketing buildup. The comparison underscores a broader trend: even star power and franchise familiarity aren't enough to guarantee success anymore.