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The controversy ignited when streamer Nick Merks responded to a Twitter thread with a statement that resonated with many in the general populace: "Maybe for all these radical activists out there who are trying to push their gender ideology on kindergartners, maybe they should just leave little children alone." Despite the fact that a vast majority of the public supported the sentiment, Call of Duty's parent company, Activision, reacted with what many perceived as an overreaction: they decided to cancel Nick Merks' bundle in their store and publicly distance themselves from his comment.