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In nearly all of their subsequent social media activity, especially around June 14th and 16th, Activision faced relentless backlash. They appeared overwhelmed, opting to cease posting for several days to avoid further controversy. Their silence only added fuel to the fire, with critics accusing the company of ignoring genuine concerns and attempting to silence dissent.
The Media's Narrative on Call of Duty's Sales
Despite the intense online backlash, many media outlets initially reported that Call of Duty's latest DLC was a commercial success. Headlines celebrated the game's continued popularity, citing sales charts where the new season's content topped charts shortly after release. For instance, the DLC was briefly ranked #3 on the Steam charts immediately following its release.