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Despite efforts by mainstream media to shield Disney from criticism, the reality is inescapable: 2022 was a disastrous year at the box office, and the trend has persisted into 2023. The studio's pivot away from traditional family values and toward more provocative agendas has alienated core audiences, leading to a significant drop in theatrical attendance.
The latest casualty in Disney's string of flops is "Elemental," Pixar's newest offering. With a hefty production budget of around $200 million, "Elemental" was expected to be a key summer hit. Unfortunately, its initial performance suggests it may become one of the most significant failures in Pixar's history.