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The Thursday previews for "Elemental" showcased a staggering $2.4 million in box office revenue, an indication of tepid interest. When set against the backdrop of previous Pixar releases, the numbers are alarming. Compared to "Lightyear" last year, which opened to roughly $50 million, "Elemental" is off to an even worse start—roughly just a fraction of that figure during previews.
If "Elemental" continues to perform at this pace, analysts predict it might struggle to surpass a $35 million opening weekend—potentially even falling short of historic lows like the original "Toy Story" from 1995, which debuted to $29 million. Considering inflation and increased ticket prices, this gap underscores a declining consumer confidence and interest in Disney or Pixar's latest offerings.