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With just one night’s numbers, analysts forecast a lukewarm opening weekend for The Flash, likely in the $70-$75 million range. This is far below expectations for a film with such high-profile characters and extensive marketing. Such a start could be a disaster for Warner Bros., especially considering the hefty investment involved.
Cost and Performance Concerns
While Warner Bros. initially reported the budget at around $200 million, additional reshoots and marketing might have pushed the actual expenses higher. The CGI quality has also faced criticism, potentially impacting audience perception. Initial Thursday figures for The Flash were around $7.6 million, close to the $9 million Thursday preview, indicating limited excitement among viewers.