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Yet, this explanation no longer holds as water in light of recent successes from rival studios. The blockbuster success of "Super Mario Bros. Movie," which grossed over $1.3 billion globally, shattered any remaining excuses for Disney’s underperformance. This massive hit demonstrated that audiences are still willing to attend theaters for family-friendly entertainment—if the product meets their expectations.
The Rise of Competitors and the Failures of Disney's Latest Films
While Disney struggles, other studios are reaping the benefits. The "Super Mario Bros. Movie" exemplifies how a well-executed family film can dominate the box office, proving the market is still vibrant for animated and family-oriented content. This raises questions about Disney's recent approach and branding.