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Initially, The Flash was expected to perform strongly at the box office. Early projections indicated a potential opening weekend earning around $140 million domestically, fueling optimism within Warner Brothers about a promising comeback following the underwhelming performances of Black Adam and Shazam, which struggled to recoup their hefty budgets. Industry insiders thought this film might buck the trend, especially with the return of iconic actor Michael Keaton and a plethora of cameos and nostalgic callbacks aimed at engaging audiences.