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Mainstream media outlets initially took sides, suggesting that Call of Duty was making a stand against LGBTQ+ rights. Prominent figures like Tim "The Tatman" publicly supported streamer Nick Merks, condemning Activision's actions. Conversely, a growing segment of gamers and consumers viewed this as an overreach — a form of virtue signaling that ultimately alienated the core audience.
The backlash quickly manifested in a widespread boycott, reminiscent of other corporate missteps like Target and Bud Light's controversies over pride-themed campaigns. Fan outrage can be quantified through social media metrics: every major post from Activision and Call of Duty has been heavily ratioed, with comments overwhelmingly critical of their stance and actions.