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Some companies, witnessing the fallout from perceived overreach, have scaled back their efforts during Pride Month. These organizations are seemingly learning from the billions lost in controversy and consumer backlash, choosing to "stay in their lanes" rather than aggressively virtue signal. Conversely, entities like Activision, the publisher of Call of Duty, have appeared to ignore these lessons, pushing forward with what many see as performative activism. This approach has sparked outrage among gamers and consumers who are tired of corporate pandering and woke politics.