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John Wick Chapter 4 debuted with an impressive $73.5 million opening weekend, smashing previous franchise records. This R-rated, action-packed film attracted a predominantly male demographic, reaffirming the audience's appetite for exciting, no-nonsense entertainment. Lionsgate, the studio behind the franchise, initially hesitated to proceed with John Wick 4 and 5 simultaneously, opting instead to observe how the fourth installment performed before committing to the fifth. Their hesitation now appears to have been regretted, as early indicators suggest strong box office holds—roughly a 50% drop-off week to week, which is considered excellent for a blockbuster of its kind.