Part 6/10:
The repercussions of Majors’ arrest extend beyond media headlines to tangible industry consequences. Notably, the U.S. Army, which had recently featured Majors in a high-profile advertising campaign during the NCAA March Madness tournament, swiftly pulled its commercials. According to Army Times, the decision was driven by prudence and the ongoing investigation, with officials stating that the Army remains "deeply concerned" but recognizes the presumption of innocence until proven guilty.
This quick withdrawal signals how brands are now wary of association with controversial figures, especially when allegations threaten to tarnish their images. The removal of Majors’ ads exemplifies how swiftly corporate sponsors react in an era where public opinion and brand reputation are paramount.