Part 1/9:
The Decline of Marvel and DC: A Closer Look at Franchise Failure and Audience Preferences
In recent years, the entertainment industry has experienced a noticeable shift in audience preferences, with mainstream media and Hollywood studios struggling to explain the declining performance of major superhero franchises like Marvel and DC. Despite numerous excuses—ranging from pandemic-related attendance issues to shifting demographics—data consistently shows that these franchises are losing their grip on viewers when their content prioritizes identity politics and woke narratives over simple, engaging storytelling.