Part 5/10:
In the aftermath of the film’s flop, blame shifting has already begun. Zachary Levi, who stars as the titular hero, has publicly expressed frustration, pointing fingers in multiple directions. While he seems like a likable guy, his comments have come across as somewhat bitter and defensive.
Levi has cited marketing as a key issue, claiming that despite a reportedly hefty investment of around $100 million in marketing efforts, audiences simply weren't aware the film was in theaters. This is contradicted by the fact that the marketing spend was itself massive, especially for a film with a modest $100-$110 million production budget.