I usually make this post on Monday, but because of the Christmas holiday and Christmas falling on Monday this year, I pushed this report back to today. I'd have done it yesterday, but I was traveling.
Bear in mind that had I posted this report on Monday, it would have looked very different than this, but here's my X Analytics Report for the past seven days.
Engagement Up, Everything Else Down
The first thing you might notice is that all my metrics are down from the past seven days, except for engagement rate. I think that is because I posted less over the weekend due to it being the weekend but also because it was Christmas.
For me, the most important metrics are New Followers, Impressions, and Engagement Rate. While New Followers is down, it's really only down by 5 from the previous report. Of course, that's over the last 7 days. I've actually gained about 15 or 16 new followers since the last report, which was 9 days ago.
Of course, I'm always excited to see engagement rate climb as much as 29 percent.
7-Day Impressions and Engagements
As you can see from the below graph, my impressions are way down since the last report. Nine days ago, I saw 2.3K impressions over the previous 7 days. In the last 7 days I've seen only 910 impressions.
I think the reason for that is obvious. Not only have I posted less due to the holiday season, but other people were X less during the weekend. You can see the decline from December 21 through December 24. There was a slight uptick on Christmas Day despite my decline in posting (I wasn't even online), a dip again the day after Christmas, and then another uptick. My best day for organic impressions was last Thursday when it hit 218.
Engagements tell a similar story.
On December 21, my engagement rate was 9.6 percent. Today, it's been 16.7 percent, the highest point of the week. Between those two dates, it slumped and fell below 7 percent for all days.
Link clicks were 3 all week. All three of them were on December 21.
There were only 2 retweets without comments all week. One was on December 24 and the other was on Christmas Day.
If we contrast these numbers with my usual 2 link clicks per day on average and 2 retweets without comments per day on average, it's easy to see the decline. Also, my engagement rate is practically the same as my typical 7-day engagement rate.
When it comes to Likes and Replies, I saw about one third what I am used to seeing over a 7-day period.
I suspect I may see similar numbers through New Year's and see an increase in numbers after the new year. We'll have to see.
Top X Posts from the Past 7 Days
Interestingly, the two posts with the highest number of impressions were both posted before Christmas Day. This post, published on December 21, saw 87 impressions over the last 7 days. Another post, published on December 23, has seen 67 impressions in the last 7 days.
On Christmas Day, I popped in just for a minute to check on things and retweeted a post from another user that featured a Tucker Carlson interview with the fictional character Frank Underwood. That post has had the third highest number of impressions over the last 7 days at 44.
My post with the highest number of impressions also had the highest number of engagements. The second highest number of engagements, 4, was shared by three separate posts:
- An Actifit post published on December 22
- My short post with 67 impressions
- A long post published this morning about Eatonton, Georgia
In terms of engagement rate, the three posts with the highest in the last 7 days were all posted this morning.
As you can see, the post about Eatonton has had the highest engagement rate at 33.3 percent. The post with the second highest engagement rate was a post about my newsletter entry this morning on Web3 social media earnings. It saw a 27.3 percent engagement rate. The third highest engagement rate was 20 percent, featuring a link to a @travelfeed post I made about Eatonton, Georgia.
While these metrics may seem lackluster, I'm encouraged that my engagement seems to be picking up after the Christmas holiday and I hope it continues to climb well into the new year.
Yay! 🤗
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