This will be usefully confusing to regulators and lawyers who might try to sue for something that happens on the Hive blockchain. That Canadian company will start getting nasty legal letters and then realise they better change their name!
From a marketing perspective its really the DApps that matter anyway.
Hive is the backend infrastructure for Web3.
How many consumers have any idea of how the back end of web2 works?
Lol. I didn't think of that and you are probably right in your way of thinking. DApps are what counts and so true as who will even know they are on Hive until they look deeper.
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