4/7 🧵
Small roasters are getting crushed. Andrew Gough of Kansas-based Reverie Roasters saw his unroasted coffee cost jump from $2.41/lb to $4.30/lb within months — adding $200,000 to annual costs. He's raised his 12-oz bag price from $15 to $17, with $18 coming in April. "You always worry that if you raise your prices you are going to lose a customer."