I agree with your statement about needing more end-users. They are the masses who spread the word (as skewed as it might end up in the process). The thing is, it doesn't so much matter how it is presented, as long as it is presented.
Just like any other growing project, business, idea... there is a certain amount of headspace that people have for certain things. When most people here 'crypto' they think 'Bitcoin'. It's the first, and in many cases, only thing that pops up in their minds.
I'm not talking about just the crypto community, I'm talking about the entire world of consumers and end-users that we should be seeking. We have to find a way to be memorable. To increase the number of people that think 'Hive' in attachment with something they already understand.
On another note, end-users want things the easy way. If it isn't something they can figure out in a few seconds (maybe minutes if you're lucky) they often aren't going to give it much more thought. Of course, we might not necessarily want a bunch of trash posting imbeciles flooding the platform, so in a sense, maybe it's a good thing they aren't onboarding so quickly.
Whatever the solution/solutions are, I think they must involve something with a powerful draw to end-users. The draw must either be powerful enough to overcome the initial difficulty of understanding what this place really is, or it must simplify the interface to a few clicks to sign up and a slightly more familiar way of account access and platform navigation.
The first place to make connectivity easier is with smartphones since around 60-70% of people are using phones to get online. A couple of awesome frontends for phones and some great advertising could certainly help.
I'm just rambling. Tell me what you think?