you're saying is that the entire industry would be wiped out eventually because it's not? No. What I'm saying is, well, I mean, there are so many different business models on there. I've done quite a few podcasts, lately been a guest on quite a few podcasts. I was spoke on one British media podcast the other day from a guy who runs a great gadget blog. I said, what's the point of the podcast? He had no sponsors, no advertising. He said, oh, it's just part of our brand. That's one model. I was on another cybersecurity podcast, which was much longer, less edited, quite fun, like Rambly. It had a sponsor. I would bet that that sponsor probably has no idea how many people actually listen to it and probably doesn't care that much. That kind of support mechanism may be ephemeral. When a new platform emerges, that money may move to that or may go back to just straightforward social media advertising or disappear altogether. Yeah, no. I mean, that's a really interesting take. I will tell you (28/38)
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