the company and that person's vision is different. They bring in another CEO and things are getting pretty bleak for the company. They've burned through a lot of money in 2000. They were in 2008 now and the great recession is occurring and Tesla's having a hard time raising capital and Elon's doing everything to try to figure out how to put more money in. And he takes over at that point. He becomes chairman and CEO and gets through that period of 2008 and gets the company kind of capitalized so that in 2009, this is the period where the roadster is out, they're starting to get some money in, they've started raising some money and he can really start to focus on what the company is going to become. And his vision has been laid out that the roadster would lead to the Model S, which would be kind of a mid-sized sedan, which would show the world that electric car is possible for day-to-day use, can be the world's greatest car maybe, that would then lead to the third generation car that we (30/40)
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