I do want to feed that a little bit, because you and I have talked about it. It's this interesting idea that particularly, it's really social networks, like LinkedIn or Facebook or anything where you can amplify the power of your network so that your reputation is able to go much further. If you have a great reputation, if you're got like Tim Ferriss who has a very good reputation, it travels far and it's really empowering. Is that kind of what you're getting at? Is that ... Yeah. You think of when I first started in 1999, if you were going to a meeting and you present your services and then you leave, what did everybody ask for? They asked for three references. At best, they're going to have some follow-up phone calls with three people that you hand selected for them to call to have a 10-minute conversation maybe a little bit longer about whether you're the right person or not or your team. Now, even before you show up for the meeting, they know exactly who you are. They've read your (26/43)
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