an indicator how critical the cold chain is. But when you look at what we as consumers are eating every day, the percentage of that that needs the cold chain is really, really high. So what is that percentage? So maybe about five or so years ago, we started to see a little bit of a dip in frozen food consumption. And some of that was driven by, you know, consumer preferences change, right? So some people might say, okay, we're going to go more with the fresh produce or other non-frozen items. But there's so much value in the ability to have that frozen food where, again, you kind of use that nature's pause button and then you can get those fruits and vegetables, you know, at any time you want them or that meat and poultry that will stay good for extended periods of time in storage. So you're talking about just frozen, but the cold chain includes refrigerated products as well, right? Yes. So, I mean, so like when we talk about beef, when we talk about pig, turkeys, chickens, eggs, (16/41)
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