shouldn't be plugging a product. And I went on a complaints program and said, Well, I think that was the kind of moment that Henry Ford launched the Model T Ford, would we have covered that? And this was a Henry Ford moment. And I think that proved to be the case. Well, didn't some other broadcasters claim that you look like you were holding the one true cross in your hand? Yeah, yeah, which of course, reflected the fact that it had been such a struggle to get hold of the thing. Well, I think it also reflects something else that I'd like to ask you about, which is, if consumerism has become sort of the new religion, and that these really perfected by Steve Jobs, these product reveal ceremonies are a form of ceremony, religious ceremony. And then subsequently, the purchasing and use of these products has become sort of ritualistic. And it's sort of, as part of that larger context, do you think that people, or how many people appreciate it at the time? How viscerally transformational (12/38)
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