speak. He was a performer. He presented a compelling vision. And he put on a show. I mean, these keynotes were great shows. I do think, you know, 14 years later, that kind of magic has faded and would have faded even if he'd still been alive because there's a sort of law of diminishing marginal returns. You can change the world once, but, you know, when you come up with the 12th version of a slab, a rectangular slab of black glass, it is, it is a lot more difficult to get people excited. But what Apple did was give people a sense of excitement about the magic of the technology and the beauty of it. I mean, it wasn't technically as good as quite a lot of existing phones. Don't forget the first iPhone didn't even have 3G. It had a lot missing from it, but it was captivating in a way that others were not. Well, I also remember how many people were pessimistic on the phone. One of the common complaints was that it didn't have a touchpad. It didn't have a keypad. Blackberry users would (16/38)
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