very concrete related to the objective function in this case. What are some of the ethical and technical challenges associated with implementation, with implementing this type of learning function, or this kind of targeted outcome to more and more of the machines and applications that we interact with every day? Well, first, it's just the awareness. Many often the engineers aren't aware that they're building in technologies that essentially brainwashes us or causes us to see things and think in certain ways. And that's how powerful these algorithms are. That's right, because the engineer is thinking, hey, I work for a large internet company that want to program the content so that users click more. Seems completely reasonable, because, you know, we people for offline grocery stores want people to come in the store and buy more and hang around more and they give people coupons and whatever enticements. So it seems like a completely normal and commercial thing to do. But what is also (12/38)
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