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RE: Proposal to Grow the Hive Ecosystem With the Everything App and One-Click Onboarding

in LeoFinance11 months ago

Supported. Thank you, I find it very gracious that you are offering to refund the community if the goals aren't met, and that you are asking for funding only for very specific costs and covering the rest out of your own pocket. This does not go unnoticed.

I wonder about your message to these people that you will hopefully bring here. Is it that you want to tell them about the everything app? The messaging sounds very similar to what the major apps in the world say and how they try to attract users. So are we the same, but just with the addition of blockchain? Somehow I think that we have something incredibly unique that gives people the ability to have their freedom, to have their economy and society. Hive has proven it has censorship resistance. And it has proven it enables people to create their own community and culture without interference from others. It has also proven it enables people to collectively make decisions, to be co-owners. Do you plan to include such points in your messaging, or to see how people would respond to them?

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Hey there Boris. The message won't be come to the everything app, even though we came up with the idea a couple of years ago and only started to talk about it around a year ago, the hype Elon has pushed around this concept is not something we want to piggyback ride. That being said, it will be part of the message but not the main message.

The main message is still being polished, but it revolves around offering alternatives to what there is already out there, but with self ownership - think Elon taking accounts by force like @music, or the Reddit centralized measures - and freedom in general. The rewards are not a main selling point, because we've seen how that has been gone from 2016 to 2021.

That being said, the main message is still getting polished, if you have any feedback on this, we're all ears!

The positive part of this prpoposal's length is that we'll be able to benchmark and run data on what works, what doesn't, where it does and how impactful it is, and then refocus efforts live, while putting out reports every month.

Great, thanks for the response, and what you mentioned the messaging could revolve around sounds great to me.

Do you plan to have any super small-scale user studies where you can very closely see how the whole thing goes before running any larger-scale onboarding programs? Like, connecting to even just 3-4-5 people that you know and seeing which messaging points they respond to with excitement, and then looking at their device or doing a screenshare to see exactly what happens on their journey? Doing such in-depth user studies and documenting the findings (typically as video recordings that can be analyzed later) can be extremely informative before running any larger campaigns where you are zoomed out and see only numbers without all the real-world nuance and intricacies which answer why the numbers look as they do.

The book The Lean Startup describes this, and the book Lean Analytics goes into crafting actionable and reliable metrics (such as using ratios instead of absolute numbers).