All media sites have the choice of just two sources of revenue: subscription or advertising.
Sites like the New York Times went subscription a long time ago. Social media could hold out longer because it gets so many impressions, the advertising model just about worked.
As soon as users leave platforms, the advertising revenue drops - I think that's what's happened to Facebook. So they're now they'll collect subscriptions.
Yep. And that subscription requires having something valuable enough to be worth subscribing to - most media platforms don't have much that people would want to pay for daily.