When you factor in the fact that the LEO site's ad placements aren't ideal for conversions/display, that they're only using one ad network instead of multiple to compete for bids, that they don't have any direct buying or programmatic buying and the fact that the content niche is a high LSM if all that was optimised you could easily double or triple your CPM and CPC's giving you even more capital to do buybacks.
Having multiple inventory suppliers is key in the ad game to drive revenue so your floor could be reached even quicker than your calculations here with a little bit of marketing know how
Posted Using LeoFinance Beta
Yes, there is plenty of optimization to be done when the traffic numbers justify it. CPMs could be much higher.
Developing an email list for partner opportunities would also be a revenue multiplier.
Posted Using LeoFinance Beta