The connection between the virtual and the real is getting closer and closer. Proof of this is the metaverse and everything that is developing in it. In the short term, it seems that we will have a new alternative in this digital world, that of buying a McDonald's hamburger and having it delivered to our home in the real world.
This possibility emerges from the 10 trademark applications filed by the multinational with the United States Patent and Trademark Office (USPTO). Although these were filed on February 4, they did not come to light until February 9, when patent attorney Josh Gerben broke the news on Twitter.
The solicitations can be viewed in detail on the USPTO website. In the GIF-like summary posted by Gerben, it can be seen that one of the applications made by McDonald's includes the operation of "a virtual restaurant offering virtual and real goods" and also a "virtual restaurant offering home delivery."
What does this mean? That it would soon be possible to place an order in the metaverse, paying with cryptocurrencies or whatever token the company accepts, and receive an order at home, in the real world.
In addition, the company also applied to register "virtual food and beverage" services, downloadable audio and video content, non-fungible tokens, as well as online and virtual concerts. This includes both the traditional fast food house and its McCafe franchise.
Big brands reach the metaverse
McDonald's request joins others from large companies such as Nike and Walmart, who have also shown interest in the metaverse and its potential, as reported by CryptoNews. Apparently, the world's largest companies find in this digital ecosystem a place to expand their market, attract customers and generate profits in the future.
Gerben, a specialist in patenting issues, told Forbes magazine that in the next 12 months "every brand is going to be making these kinds of orders." "I don't think anyone wants to be the next Blockbuster and just ignore a new technology that's coming along."
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