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I was wondering the same thing. 😊

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I answered in detail to Crptospa but I d love to share my opinion with you..
Likety seems to be more photography-oriented, so it could appeal to the people who prefer to post photography than other types of content? Not sure yet. It seems easy to use, but I dont think I would use it with this account.
I would be very interested to know your thoughts on this.
!LUV

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Thanks for the extra information. I was wondering if it was going to be a Pinterest type thing (as you mentioned below). I might be tempted to use that, although probably not.

So many of these projects on Hive start with a flourish and then peter out.

I was reading yesterday that the number of actual active accounts are well down on 2018 even with the influx of all the Splinterlands players.

So unless the creators are prepared to put a lot of work into promoting and developing it, I don't think it will get very far.

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Are you including the people who are active in games like Splinterlands? We really do have to have the mindset that activity on Hive means anyone using the chain, not just posting.

Yes. The figures I saw posted included Splinterlands . . .

I was reading yesterday that the number of actual active accounts are well down on 2018 even with the influx of all the Splinterlands players.

interesting .. either way .. those active accounts seem to be producing decent material so we just keep on working on ways to grow.

Well if it works, this remains to be seen but I believe it has been created in order to facilitate the content creators not only to share content for the public, but also to be able to earn via memberships and via including premium content for their subscribers.
Also, by having the 'heart-like' option separately from the 'upvote', it allows users with low VP (or new users) to be able to show support to the users they follow.
To me, it looks a little bit like pinterest. I see a bunch of photographs in their front end, so it is photography-focused.
If it will be embraced, it remains to be seen.
If they will have their own token, this has not been shared yet.
It's a start, but there have been many other innovative projects that just could not keep up with the updates..
Let's see :)
@gillianpearce & @tin.aung.soe this may answer your questions :)

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Thank you so much for the detailed answer!